headcount skills

Captures how a person or brand actually writes and turns it into reusable voice instructions every other content skill draws from. Use this before drafting any content for a new brand or client, when output keeps coming back sounding generic, when several writers need to sound like one, or when a voice needs defining without existing samples to learn from.

Finds, qualifies, and reaches prospects through cold outreach — list building, qualification criteria, cold email and multi-channel sequences, and the follow-up that actually gets replies. Use this to build a prospect list, write cold outreach, fix a sequence that is not getting responses, define qualification criteria, or decide whether a segment is worth pursuing.

Plans and scripts short-form and long-form video, and designs the packaging — titles, thumbnails, and openings — that determines whether it gets watched. Use this to script a video, plan a series, fix retention or click-through problems, design thumbnail and title concepts, or turn written content into video. For a YouTube channel specifically — idea selection, retention teardowns, and channel-level strategy — use `youtube-producer`.

Finds the single constraint currently limiting a business's growth and the highest-leverage moves against it, rather than producing a list of everything that could be improved. Use this when growth has stalled or slowed, when deciding where to spend limited time or budget, when revenue rises but profit does not, when prioritizing growth initiatives, or when a business feels busy without compounding.

Builds the marketing plan of record — objectives, channel mix, budget allocation, sequencing, and the measurement that says whether it worked. Use this for annual or quarterly planning, when budget must be allocated or defended, when marketing activity feels busy but undirected, or when a plan needs pressure-testing before commitment.

Owns what gets built and why: product strategy, roadmap, discovery, user experience, and the definition of success for each release. Use this to decide what to build next, to cut scope, to turn a business goal into a product bet, to judge whether a feature is worth its cost, or when engineering and go-to-market disagree about what a release is for. Also use for roadmap sequencing and for killing work that is not earning its place.

Reads a set of financial statements and establishes what changed and why — fluctuation analysis against prior period and against budget, profitability, liquidity, solvency and efficiency ratios, benchmarking, and the non-GAAP measures presented alongside them. Use this to interpret results, review a counterparty's or target's financials, diagnose a deteriorating trend, explain a variance to someone who will act on it, or test whether an adjusted number is honest.

Runs the planning cycle — annual budget, rolling forecast, consolidation of business unit inputs, and the variance analysis that explains actuals against plan. Use this to build or challenge a budget, run a forecast cycle, consolidate departmental submissions, explain why results diverged from plan, or improve forecast accuracy.

Defines and applies visual brand — logo usage, palette, typography, imagery direction, and the guidelines that keep expression consistent across product and marketing surfaces. Use this to establish a brand from scratch, audit whether an existing brand is being applied consistently, build brand guidelines, or decide how a brand should express itself in an unfamiliar format.

Evaluates a software or startup idea against problem, market, competition, monetization, defensibility, and execution, and returns a verdict rather than encouragement. Use this when an idea needs pressure-testing before anyone builds, when deciding whether something is worth pursuing, when assessing competition or willingness to pay, or when a validated idea needs a first-customers and MVP plan. Default to scrutiny; the useful answer is usually the unwelcome one.

Plans and delivers a single project — scope, estimation, scheduling, critical path, tracking, and recovering when it slips. Use this to plan a project, build or challenge a schedule, estimate credibly, track progress meaningfully, or recover a project that is late.

Plans, packages, and scripts long-form video for retention and channel growth — idea selection, titles and thumbnails, script structure, and diagnosing why a video or channel underperforms. Use this for video ideas, packaging, scripting, a retention teardown, or channel strategy — including when someone describes a topic and wants it turned into something publishable. For short-form and cross-platform video, use `video-content`.

Designs the warehouse and semantic layer — source-to-mart structure, dimensional modeling, grain, slowly changing dimensions, and the metric layer analytics reads through. Use this to design or restructure a warehouse, model a new source, decide on grain or table structure, build a semantic or metric layer, or diagnose why queries are slow, wrong, or impossible to write.

Takes something built and gets it into the market — tiering the launch to match what it actually warrants, sequencing internal readiness before external announcement, preparing sales and support to answer the questions it creates, choosing the date for a reason, and measuring adoption rather than announcement reach. Use this to plan a launch, right-size one that is consuming more than it deserves, work out why a released feature nobody uses was launched loudly, or run the weeks after launch day.

Establishes whether the business makes money on each customer or unit — contribution margin, acquisition cost, payback period, lifetime value, and the cohort behavior underneath. Use this to assess whether growth is profitable, evaluate a channel or segment, support a pricing decision, judge how fast the business can afford to grow, or diagnose why revenue growth is not producing profit.

Answers a business question with data without fooling yourself — framing the question so an answer would change something, choosing the right comparison, checking the data before trusting it, recognizing the traps that produce confident wrong answers (aggregation reversals, survivorship, regression to the mean, multiple comparisons), and reporting uncertainty honestly. Use this to run an analysis, review one before acting on it, or work out why two people looking at the same data reached opposite conclusions.

Runs voice and meeting infrastructure — phone systems and numbers, emergency calling obligations, conference rooms and their AV, call recording and its retention consequences, and the porting that makes provider changes go badly. Use this to replace a phone system, fix rooms nobody can start a meeting in, meet emergency-calling requirements, port numbers without losing service, or work out why voice quality degrades only sometimes.

Builds and stress-tests financial models for forecasting, scenario planning, and decision support — revenue build, cost structure, driver logic, and the sensitivities that show where a plan breaks. Use this to model a decision's financial consequence, build a forecast or long-range plan, evaluate an investment or hire, or pressure-test someone else's model before relying on it.

Handles a dispute from the first sign of it — recognizing when preservation obligations attach, issuing and scoping a legal hold, suspending automatic deletion across every system that holds relevant material, preserving privilege, managing outside counsel and cost, and evaluating settlement against the real cost of continuing. Use this to respond to a claim or demand letter, issue a hold, work out which systems the hold has to reach, or decide whether to fight.

Plans for operating through disruption — impact analysis, recovery objectives, continuity plans, and the exercises that prove they work. Use this to run a business impact analysis, set RTO and RPO, write or test a continuity plan, prepare for a supplier or site failure, or answer a customer's resilience questionnaire.

Sets price, structures packages and tiers, and designs the monetization surfaces that carry them — upgrade paths, paywalls, and offer construction. Use this to set or change pricing, design or restructure tiers, choose a pricing metric, build an offer, design upgrade prompts and paywalls, or evaluate whether a pricing change is safe to make.

Tracks hardware and software assets through their life — procurement, ownership, licensing, refresh, and disposal. Use this to build an asset register, prepare for a software audit, plan a refresh cycle, control license spend, or dispose of equipment safely.

Handles customer situations that have exceeded normal support — severity assessment, incident communication, executive escalation, and recovering a relationship after a failure. Use this when a customer issue is escalating or has gone to leadership, during a customer-affecting outage, when a major account is at risk, when a relationship needs repairing after a failure, or to design the escalation path itself.

Administers the cloud the company runs on rather than the one it sells — tenant and subscription structure, the SaaS estate and who owns each app, identity as the real perimeter, cloud spend that arrives as a surprise, and what the provider does not do for you. Use this to structure subscriptions or tenants, get control of sprawling SaaS, cut a cloud bill, work out who owns an application nobody admits to buying, or decide what corporate workloads belong in cloud at all.